FL Fast Home Sale: a new website that texts the team within 10 seconds of every seller lead
FL Fast Home Sale, a Florida home-buying company, was copying seller inquiries into its CRM by hand and finding out about new leads late. Lahiru Jay designed and built their website and seller form, then automated the path from form to REsimpli to the team's phones. Every lead now lands in the CRM with zero manual entry, the team is texted within 10 seconds, and reps call the seller within 10–15 seconds.
- Client
- FL Fast Home Sale · Florida home buyer
- Scope
- Website design + build, lead automation
- Speed to lead
- Text in ~10s · call in 10–15s
- Manual CRM entry
- 0
The problem
Seller inquiries arrived by email. Someone had to notice each one, then retype it into REsimpli, and the acquisitions team kept checking for new submissions instead of calling sellers. Every minute between the form and the first call is time for another buyer to reach that seller first.
Speed matters more than almost anything else in lead response: leads contacted within 5 minutes are up to 21 times more likely to qualify than leads contacted after 30 minutes (Lead Response Management Study, MIT and InsideSales.com).
The website
I designed and built a new site for flfasthomesale.com around one job: getting a seller to ask for a cash offer. The offer form sits in the first screen and again at the bottom, next to a three-step process, a comparison with a traditional sale, homes they've bought and the team behind the company.
The automation
- Structured seller form. Name, phone, email, property address and notes, so every lead arrives in the same shape instead of as a free-text email.
- Instant catch. A Zapier webhook (Catch Hook) receives each submission the second it is sent.
- Validation. A Code by Zapier step checks and formats names, phone numbers and property details before anything touches the CRM.
- CRM record.REsimpli 3.0 "Create Lead" makes a complete lead with everything the seller entered.
- Team alert. Two SMS steps text the team within about 10 seconds of the submission, and reps call the seller within 10–15 seconds.
The result
- Zero manual data entry from seller form to CRM.
- The team is texted about 10 seconds after a seller submits.
- Reps call new sellers within 10–15 seconds, well inside the 5-minute window.
- Everything runs in the client's own Zapier and REsimpli accounts and was tested end to end before handover.
Stack
React · Vite · Netlify · Zapier (Webhooks, Code, SMS) · REsimpli 3.0
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