Lead automation for real estate teams
I build the systems that put every inquiry into your CRM and in front of your team the minute it lands. No copying, no checking inboxes, no lead going cold before anyone sees it.
Four short questions. A written answer from the person who would build it.
The seller filled out your form at 9pm. Someone opens it the next afternoon.
Fields get skipped, phone numbers get mistyped, and some leads never make it in.
Your acquisitions rep finds out when they remember to check, not when the seller is ready.
This is the real system I built for FL Fast Home Sale, a Florida home-buying company. Scroll to follow one inquiry through it.
A structured form asks the questions your team needs (property, condition, timeline) instead of a free-text box.
A webhook receives it instantly. Nobody has to check an inbox, and nothing waits for a person.
Webhooks by Zapier · Catch HookNames, phone numbers and property details are validated and formatted, so every lead lands in the same consistent shape.
Code by Zapier · Run JavaScriptNo retyping and no skipped fields. The lead is in REsimpli with everything the seller told you.
REsimpli 3.0 · Create LeadThe right reps are texted as the lead is created, and they call within 10–15 seconds, not when someone remembers to check.
SMS by Zapier · Send SMS (×2)from seller form to team text. The rep calls within 10–15 seconds.
manual data entry. Every lead lands in REsimpli complete.
Why it matters: leads contacted within 5 minutes are up to 21× more likely to qualify than leads contacted after 30 minutes.Source: Lead Response Management Study, MIT & InsideSales.com
Results are shown only where they were measured.
Seller inquiries had to be copied into the CRM by hand, and the team kept checking for new submissions. I designed and built their website and seller form, then automated the path from form to CRM to team text, so reps call within 10–15 seconds.
React · Vite · Netlify · Zapier · REsimpli · Webhooks · SMS
See the full breakdown
A 20-person outreach team emailed proof-of-work screenshots and two admins checked each one by hand. Now workers upload from a mobile portal, the workflow checks for duplicates, and only exceptions reach a person.
React · TanStack Start · PostgreSQL · n8n · OpenAI Vision
See the full breakdown“We're taking a three-hour grading process all the way down to about fifteen to twenty minutes.”
“Basically, we just follow what the system tells us. It's made little to any errors at all.”
C&M PartnersOn the review system above
Homeowners land on the site at all hours with half-formed questions. The CMP Project Advisor answers from the company's own knowledge base, asks qualifying questions with quick replies, recommends the right service package and captures the lead into the CRM.
n8n · OpenAI · Supabase · Custom chat widget
Conversion impact not yet measured, so none is claimed.
See the full breakdownFixes: inquiries retyped by hand, sitting in inboxes, or never reaching the CRM. Does: landing pages and forms that create complete CRM records automatically.
Proof: FL Fast Home Sale
Check my lead capture →
Fixes: the right person hearing about a lead hours late. Does: routes each new lead to the right rep by text and starts the follow-up without anyone remembering to.
Proof: FL Fast Home Sale, 10s to text
Check my response time →
Fixes: admins spending hours checking, copying and chasing. Does: portals, automatic checks and a dashboard so only the exceptions reach a person.
Proof: C&M Partners
Find the hours in my week →
I'm Lahiru Jay, an independent automation engineer based in Sri Lanka, working async with US real estate teams. I start with how a lead actually moves through your business, then connect your forms, CRM and phones so nothing waits on a person.
I build each system myself and test it end to end before I hand it over. No account managers and no handoffs.
“The entire process was smooth from start to finish, and it was clear they genuinely cared about delivering a quality product. Lahiru did an outstanding job on the development side — every feature worked exactly as promised, and the finished website exceeded our expectations. We highly recommend Lahiru to any business looking for a custom website that stands out.”
Answer four questions. I'll read them myself and reply by email with a straight answer: whether it's worth automating, roughly how I'd build it, and which of your tools it needs.
Prefer to talk? Book a 30-minute call or email lahiru@lahiru-jay.com.
Something else? Email lahiru@lahiru-jay.com.
I've shipped on REsimpli. Most real estate CRMs with an API, webhooks or a Zapier connection can be connected the same way, and I check your exact tools before you pay anything.
No. The point is to connect what you already use: your forms, your CRM, your phones.
After I understand your lead path. The written reply to the assessment outlines scope, and pricing follows from that scope.
On the FL Fast Home Sale system, the team is texted within 10 seconds of a seller submitting the form and calls within 10–15 seconds. Leads contacted within 5 minutes are up to 21 times more likely to qualify than leads contacted after 30 minutes.
The assessment never asks for credentials or customer data. During a build, systems run in accounts you own where possible, and I only request the access a step needs.
I can keep maintaining and improving a system after launch, and I document each workflow so it isn't locked to me.
Async by default: written updates and short screen recordings, with calls when a decision needs one. Your leads are handled by the system, so they don't wait on anyone's time zone.
Tell me where your leads come from and where they wait. If a system can fix it, I'll show you how.
Check my lead flow